📄 Project Introduction

• About Talabat: A delivery platform for food and groceries.
• Problem: Unclear microcopy caused user confusion and drop-offs.
• Objective: Improve clarity, usability, and engagement through refined content.

🧔‍♂️ Target Audience

• Demographics: Busy individuals, professionals, families, and students.
• Needs: Fast, seamless ordering with clear instructions and reliable service.
• Pain Points: Confusion from unclear steps, failed transactions, and navigation issues.

📣 Tone and Voice

• Tone: Friendly, professional, and approachable, ensuring users feel valued and supported.
• Voice: Clear, concise, and action-oriented with a touch of enthusiasm to keep users engaged.

🎯 Process

• Research: Reviewed user behavior, identified pain points, and analyzed competitor strategies.
• Writing: Crafted concise, action-driven microcopy tailored to the local audience.

💪🏻 Challenges and Solutions

• Challenge: Balancing clarity, brevity, and tone across multiple scenarios.
• Solution: Used simple, empathetic language while maintaining a consistent, user-friendly tone.

👀 Things I Considered Before Writing

• Focused on user needs with clear, concise, and culturally relevant copy.
• Used action-driven language while maintaining brand consistency.