📄 Project Overview

• About Snoonu: A Qatari platform offering a seamless shopping and delivery experience.
• Problem: Key screens lacked clarity, leading to confusion and drop-offs.
• Objective: Improve microcopy for a smoother, more engaging user journey.

🧔‍♂️ Target Audience

• Demographics: Tech-savvy locals and expatriates in Qatar.
• Needs: Clear, culturally relevant communication.
• Pain Points: Language barriers, complex payment flows.

📣 Tone and Voice

• Tone: Friendly, clear, professional with local warmth.
• Voice: Consistent, human, reflecting reliability and user-first approach.

🎯 Process and Challenges

• Research: Analyzed user behavior and existing copy.
• Challenge: Balancing simplicity with cultural relevance.

👀 Things I Considered Before Writing

• Tailored the tone to fit user needs and emotions.
• Kept the language simple and concise.
• Defined a clear goal for each screen.
• Ensured clarity with logical, user-friendly flow.
• Balanced creativity with functionality.