📄 Project Introduction

• About Noon: A leading e-commerce platform offering a wide range of products and services.
• Problem: Key screens lacked clear, actionable microcopy, leading to user confusion or disengagement.
• Objective: Refine microcopy to enhance user understanding, reduce friction, and guide users seamlessly.

🧔‍♂️ Target Audience

• Demographics: Online shoppers, tech-savvy users, families, and professionals looking for a smooth e-commerce experience.
• Needs: Easy navigation, seamless payment options, and clear communication for actions like search and account management.
• Pain Points: Frustration with unclear steps during empty states, deleting actions, or payment setup.

📣 Tone and Voice

• Tone: Friendly, professional, and supportive to build user confidence.
• Voice: Clear, concise, and action-oriented while reflecting Noon’s approachable brand identity.

🎯 Process

• Research: Analyzed user behavior, reviewed existing microcopy, and identified pain points.
• Writing: Created concise, solution-oriented microcopy tailored for each screen.

💪🏻 Challenges and Solutions

• Challenge: Balancing clarity and empathy while maintaining brevity.
• Solution: Used concise, action-oriented language with a supportive tone.

👀 Things I Considered Before Writing

• Focused on user emotions and needs at each touchpoint.
• Ensured clarity, brevity, and culturally relevant language.