📄 Project Introduction

• About Mrsool: A delivery platform offering personalized shopping and services.
• Problem: Unclear microcopy caused user confusion and drop-offs.
• Objective: Improve microcopy for better engagement and a seamless experience.

🧔‍♂️ Target Audience

• Demographics: Tech-savvy locals and expatriates in Saudi Arabia and Egypt.
• Needs: Clear, concise messaging for easy navigation and trust.

📣 Tone and Voice

• Tone: Friendly, professional, empathetic.
• Voice: Clear and consistent, reflecting reliability.

🎯 Process

• Research: Reviewed user behavior and improved content based on feedback.
• Writing: Crafted Arabic microcopy tailored to user needs.

💪🏻 Challenges and Solutions

• Challenge: Balancing brevity with cultural relevance and empathy.
• Solution: Used concise, action-oriented language suitable for diverse audiences.

👀 Things I Considered Before Writing

• Addressed user needs and expectations.
• Focused on concise, scannable text.
• Ensured cultural alignment in tone.