📄 Project Introduction

• About Breadfast: A grocery delivery app offering a seamless shopping experience.
• Problem: Key screens lacked clear and engaging microcopy, causing user confusion.
• Objective: Improve usability and user engagement through refined microcopy.

🧔‍♂️ Target Audience

• Demographics: Busy individuals, families, and professionals.
• Needs: Easy navigation and intuitive messaging.

📣 Tone and Voice

• Tone: Friendly, professional, and approachable.
• Voice: Clear and empathetic to build user trust.

🎯 Process

• Process: Conducted user research and focused on clarity and engagement.
• Challenge: Balancing simplicity and cultural relevance.

💪🏻 Challenges and Solutions

• Challenge: Maintaining a balance between brevity, clarity, and cultural relevance.
• Solution: Used concise, user-friendly language while adapting tone to fit the local audience.

👀 Things I Considered Before Writing

• User Needs: Ensured the copy addressed user expectations and emotions.
• Clarity and Simplicity: Focused on concise, scannable text.
• Cultural Relevance: Adapted tone to resonate with local users.