📄 Project Introduction

• About Bolt: A platform for ride-hailing, food delivery, and micromobility.
• Problem: Users struggled with key screens, causing navigation friction.
• Objective: Create clear, actionable microcopy to guide users and improve satisfaction.

🧔‍♂️ Target Audience

• Demographics: Urban commuters, first-time users, and individuals needing quick, reliable rides.
• Needs: Clear guidance, seamless navigation, and easy access to discounts.
• Pain Points: Confusion during location searches, empty states, and unclear platform features.

📣 Tone and Voice

• Tone: Conversational, professional, and approachable to make users feel confident and supported.
• Voice: Clear, empathetic, and motivating to simplify navigation and encourage engagement.

🎯 Process

• Research:
  • Conducted user journey analysis to identify confusion points.
  • Studied user feedback and competitor practices for solutions.
• Writing:
  • Developed concise, user-friendly microcopy emphasizing clarity and guidance.
  • Adapted content for both local and global audiences.

💪🏻 Challenges and Solutions

• Challenge: Writing microcopy that balanced brevity, clarity, and motivation.
• Solution: Used direct, empathetic language to ensure guidance and maintain user trust.

👀 Things I Considered Before Writing

• Focused on users’ first impressions and emotional responses to empty states.
• Ensured the copy was simple, scannable, and culturally aligned with diverse audiences.