📄 Project Introduction

• About Almatar: A travel booking platform for flights and hotels.
• Problem: Screens lacked clear, user-friendly microcopy, leading to confusion.
• Objective: Improve clarity, reduce friction, and guide users seamlessly.

🧔‍♂️ Target Audience

• Demographics: Frequent travelers, families, and professionals.
• Needs: Simple navigation, quick booking, and clear communication.
• Pain Points: Empty states, booking errors, and payment issues.

📣 Tone and Voice

• Tone: Friendly, professional, and reassuring.
• Voice: Clear, concise, and solution-focused.

🎯 Process

• Research: Analyzed user behavior and existing content gaps.
• Writing: Created clear, empathetic microcopy in Arabic, tailored to user needs.

💪🏻 Challenges and Solutions

• Challenge: Maintaining brevity while providing helpful guidance.
• Solution: Used concise, action-oriented language to guide users effectively without overwhelming them.

👀 Things I Considered Before Writing

• Addressed user emotions with empathetic, actionable language.
• Focused on clear, concise messaging for easy readability.